Here’s what we thought of The Custom Cupcake Company, Liverpool

We have been on another baking adventure this week, and this time we dropped in to The Custom Cupcake Company for a spot of tea and cake and a quick chat with one of the owners, Matt Blakey. We’d like to thank 5crumbybakers fan Elly Groves who suggested we visit this super cute place by leaving a comment on a post we did about Dafna’s Cheese Cake Factory, a quaint bakery on Smithdown Road.


Niamh (left) Owner Matt Blakey, Karen (right)

The Custom Cupcake Company is located in one of Liverpool’s most animated areas- Bold Street, A vibrant high street that’s constantly bustling with shoppers heading down towards Liverpool town centre. We agreed this lively cobbled street is the perfect location for a cupcake shop, and certainly a great place to stop off for a sweet treat when you’re on your way into town.


The exterior of the cute Bold Street cupcake shop and one of Matt’s particularly special flavoured cupcake.

The interior of the bakery/café is fresh and simplistic. There’s a large bar on one side displaying the bakery’s delicious treats a few tables dotted here and there for those (like us) who can’t have a cupcake without a cup of tea to go with it! The counter that stretches all the way along the bakery wall is stacked with piles of heavenly looking cupcakes.  Having to choose a single cake can prove great difficulty (we were forced to purchase two each… just for market research of course!)


The interior of the bakery and their delicious triple chocolate brownies on offer.

Matt and his wife Kelly opened the bakery last November. In their short time of running it, it sure has made its mark. They provide over 130 wildly unique flavours on rotation, and even have their own celebrity following which include; Russell Brand, Eddie Izzard, Little Mix and Taylor Swift, who all chose the bakery on Bold Street for its imaginative creations.

ImageThe Custom Cupcake Company caters for any occasion, here’s some of spectacular ideas for Birthday celebrations.


The Custom Cupcake Company’s Black forest cupcake

Owner Matt tells us the best-selling has to be the Mars cupcake, and we can see why! Its chocolate and caramel mixture gives it a rich and gooey texture, very much replicating a real life Mars bar. It would make a seriously great Easter-time treat for any chocoholics who’ve given “the good stuff” up for lent!


Some special (and very unusual) treats the Custom Cupcake Company has to offer

When asking Matt about his weirdest creation, He told us about “cuptails,” a list of classic cocktails the CCC has recreated in cupcakes. One even includes an absinth shot but we won’t talk about that! “We also do a cupcake called pigs can fly” he said. It’s a sweet and meaty combination: a caramel flavoured cake, with a caramel filling and topping, all sprinkled with bits of bacon. We weren’t daring enough to try this flavour but why don’t you pop in and give The Custom Cupcake Company a go? We’d definitely recommend it!

Here’s our interview with Matt, the owner of The Custom Cupcake Company

Don’t forget to tell us what you think!

If there’s any other bakeries in Liverpool you think might be worth checking out, feel free to leave us a comment below!

Niamh Conway and Karen Coe

What happened to baking: Hobby or necessity?

By Hollie Bradbury

Many, many centuries ago, the first evidence of baking occurred when humans took wild grass grains and soaked them in water before mashing them into a broth like paste. The paste was then cooked on a flat, hot rock with the result resembling a bread like substance.

And just like that Baking was born.

Baking holds special significance in a number of culture’s, In Victorian Britain, when the Duchess of Bedford, Anna Russell grew tired of the sinking feeling which afflicted her every afternoon at around 4 o’clock ..she asked for a tray of tea, bread and butter, and freshly baked cakes to be brought to her room. Once she had formed the habit she found she couldn’t break it, so spread the word among her friends instead. As the century progressed, afternoon tea became increasingly elaborate with more adventurous sweet treats added to the tray.


These days a visit to a coffee shop isn’t complete without a slither of cake.

It is fascinating how just knowing the right temperature or the right quantity can create a masterpiece.

I always describe myself as a better taster than a baker so amongst a tray of cucumber sandwiches and freshly baked scones I took five minutes this afternoon to chat with my baking hero my Grandma, who has been whipping up delights in the kitchen for as long as I can remember.

There isn’t anything she hasn’t baked, whether it’s simple jam tarts or elaborate birthday cakes.


Between bites we dig out some old recipe books and talk all things baking from a time gone by.

As we sit around the table I pick up a very fragile recipe book named ‘Naughty but Nice’’, it is backed with a sunny yellow cover and art deco style font, my Grandma smiles: “Ah yes, this is a baking book that myself and a group of other young women collated to raise money for the church. Inside there are all kinds of baking recipes, It was nice to be apart of a baking community, there was a a bit of competition though.”

I ask my Grandma why people aren’t as interested in baking as she was when she was a young girl: “People just don’t bake as much anymore because it can be so time consuming, often it is nowadays cheaper to buy ready made cakes and sweet treats as opposed to forking out for all of the ingredients and equipment to start baking from scratch.”


“Back in my day baking was a necessity, you simply had to work out how to make something tasty from miss matched ingredients, there were these shops called ‘scoop stores’, inside there were barrels and barrels of baking ingredients and you could take a container and fill it as high as you could pack it, I guess now you can just head to the supermarket and buy everything in packets.”

“These days more and more people bake as a hobby, it’s gotten quite fashionable hasn’t it? I like to watch the Great British bake-off, they bake some classics on there, my favourite thing to bake is pineapple upside down cake, or scones because they’re quick and easy.”

My memory’s of baking with Grandma are fond, when I was little I would be her assitant and was always allowed to lick the spoon.

Do you have any memories of baking with your Grandma? Leave a comment below.


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